Daniel Read

01 Strategy.
02 AI Design.
03 Scale.

See my work

Where design impacts business growth

Daniel is a UX & Product Design leader with over 12 years of experience, designing best in class customer journeys, scaling design teams and implementing AI Design Governance across multiple markets.

01 // Showcase

Selected works

From Self-Care to Super-App

From Self-Care to Super-App

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Transformed five telco self-care apps into a regional super-app ecosystem across Pakistan, Afghanistan, Egypt, Saudi Arabia, and Morocco, driving a 31% increase in Monthly Active Users group-wide.

Customer Journey Transformation

Customer Journey Transformation

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Led a group-wide digital experience strategy across 5 regulated markets, defining a six-pillar customer lifecycle framework that delivered a 31% increase in Digital Gross Additions and reduced call centre volumes by 13%.

Protected: Building and Scaling Regional Design Teams

Protected: Building and Scaling Regional Design Teams

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Scaled a UX team from zero to a cross-market operation across 5 countries, hiring, structuring, and embedding AI into the team’s workflow, resulting in 70% faster delivery compared to a purely agency-led model.

Protected: AI Governance & Design System

Protected: AI Governance & Design System

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Built a group-wide AI Governance Model, including an AI Research Centre, Synthetic persona tool, and centralised design systems, saving 30% in research time and 30–40% in development time.

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Delivered
02 // Capabilities

My core
capabilities

Strategic Product Leadership

Defining product vision, customer experience strategy, and future-state ecosystems that align business goals with user needs.

–  Product Strategy
–  Experience Design
–  Service Design
–  Go To Market
–  Innovation

Design Governance & AI Innovation

Establishing scalable design standards, governance frameworks, and AI-enabled ways of working across global organizations.

–  Design Governance
–  AI Research & Operations
–  Design Systems
–  UX Standards
–  Responsible AI Adoption

Team & Capability Building

Building high-performing design teams through hiring, mentoring, coaching, and operating model development.

–  Team Leadership
–  Hiring & Scaling
–  Design Operations
–  Career Development
–  Design Culture

Customer Experience Transformation

Leading complex customer journey redesigns that improve usability, engagement, and business outcomes.

–  User Research
–  Journey Mapping
–  Cross Functional Collaboration
–  Experience Optimisation

03 // Business Impact

Driving Business Impact
In a multi geographic group, delivering measurable outcomes for both customers and businesses.

Ready to talk business? Shoot us an email.

Pakistan SuperApp (New Registrations)
0%
Digital KYC Across MENA (New Registrations)
0%
Customer Journey Transformation (Process friction)
0%
Design Governance Framework (All markets)
0%
AI Research Operations (Reduced Insight Synthesis Time)
0%
Scaled Design Capability Across 5 Markets
0%

Got a project or opportunity?
I would love to explore with you

Get in contact
June 1, 2022

From Self-Care to Super-App

Transformed five telco self-care apps into a regional super-app ecosystem across Pakistan, Afghanistan, Egypt, Saudi Arabia, and Morocco, driving a 31% increase in Monthly Active…

  • Strategy

    Design Direction, UX Strategy, User Experience Design

  • Design

    UX design

  • Client

    e& Group - Afghanistan, Pakistan, Saudi Arabia, Morocco, Egypt

  • Team

    3 internal designers + 5 on-ground agency partners

  • Stakeholders

    Product, Engineering, IT, Group Leadership, Local Governments

View Project
June 1, 2022

Customer Journey Transformation

Led a group-wide digital experience strategy across 5 regulated markets, defining a six-pillar customer lifecycle framework that delivered a 31% increase in Digital Gross Additions…

  • Strategy

    Design Direction, UX Strategy, User Experience Design

  • Design

    UX design

  • Client

    e& Group - Afghanistan, Pakistan, Saudi Arabia, Morocco, Egypt

  • Team

    3 internal designers + 5 on-ground agency partners

  • Stakeholders

    Product, Engineering, IT, Group Leadership, Local Governments

View Project
June 1, 2022

Protected: Building and Scaling Regional Design Teams

Scaled a UX team from zero to a cross-market operation across 5 countries, hiring, structuring, and embedding AI into the team’s workflow, resulting in 70%…

  • Strategy

    Design Direction, UX Strategy, User Experience Design

  • Design

    UX design

  • Client

    e& Group - Afghanistan, Pakistan, Saudi Arabia, Morocco, Egypt

  • Team

    3 internal designers + 5 on-ground agency partners

  • Stakeholders

    Product, Engineering, IT, Group Leadership, Local Governments

View Project
June 1, 2022

Protected: AI Governance & Design System

Built a group-wide AI Governance Model, including an AI Research Centre, Synthetic persona tool, and centralised design systems, saving 30% in research time and 30–40%…

  • Strategy

    Design Direction, UX Strategy, User Experience Design

  • Design

    UX design

  • Client

    e& Group - Afghanistan, Pakistan, Saudi Arabia, Morocco, Egypt

  • Team

    3 internal designers + 5 on-ground agency partners

  • Stakeholders

    Product, Engineering, IT, Group Leadership, Local Governments

View Project